Application of AI in contextual and targeted advertising
This is a trend for the next 10 years for sure. Using automated services gives businesses several serious advantages : optimization of time spent on routine processes: AI successfully solves such problems, freeing up time for specialists. For example, analyzing campaign performance, collecting statistics, preparing a large pool of ad texts - all these tasks can be delegated to AI. And specialists will have time to generate and test new hypotheses and relevant marketing moves; creating unique offers for your target audience. Let's just say personalization within contextual advertising; Automation and neural networks: trends in contextual advertising demonstrating the right creative to the right user .By analyzing behavioral factors that are difficult for humans toEmail List track, AI allows you to customize advertising campaigns so that relevant creatives are shown to the most targeted audience; analysis of large volumes of data . Due to this, you will be able to determine which solution was the most effective, which campaigns to reallocate the budget to, which products will be sold taking into account seasonality and purchasing power, and more; more economical use of advertising budget . The corollary to all of the above; increasing the return on marketing investment. Useful material on the topic: Advertising in Yandex Direct: 27 hypotheses for testing But what exactly are the tasks that AI solves within the framework of promotion through context and target ? Automation of advertising settings When manually setting up targeting, you can take into account a limited number of parameters, which, moreover, must be carefully monitored.
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Automation expands these boundaries; You may know and understand your target audience, but exactly how they behave online is difficult to manually assess. With the help of AI, this is easier to do, and the result will be more accurate. For example, when launching banner advertising in YAN, artificial intelligence will help you understand on which sites, in what specific place, at what time and to which user the creative should be shown. It is much more labor-intensive for a human specialist to do this; automated AI services are able to continuously monitor advertising and instantly adjust impressions depending on its effectiveness. Due to this, you can save your budget, because ads are shown only on relevant sites and only to the target audience.
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