Google can increase trust in the brand
Google Ads and SEO are the main components of SEM (Search Engine Marketing) and are some of the most important tools in a marketer's arsenal. The two marketing channels have similarities, but also differences and can be used together or separately to increase sales and visits to your website. In this article we will present the benefits and disadvantages of each individual channel. SEO (Search Engine Optimization) Criterion Pros consul Budget It requires a smaller budget , compared to Google Ads, and if you decide to stop doing SEO, the results obtained (organic traffic) slowly erode . With Google Ads, the moment you stop the ads, the traffic coming to your website suddenly stops. SEO is a long-term strategy. You have to constantly invest time and money for about 6-12 months to see results . And it's not a good idea to stop after a while, as long as you want to have better positions and more organic traffic.targeting The targeting is precise and is done according to the words used by the user. The results displayed on search engines may not be relevant for users if you do not identify the keywords well , so that they are suitable for the interest of the searchers at that moment. For example, if you target a general and difficult word like "televisions", you will bring to the site visitors who are in the documentation phase and not in the decision phase. Brand awareness Phone Number Data The presence on the first page ofand notoriety . Brand awareness cannot be obtained only from SEO optimization. To get good results, you need to combine several online marketing channels . sale SEO is very good for sales , if you have patience :). It takes until you reach the first page of a search engine, so SEO will help you in sales after 6-12 months. When to do SEO? Ideally, SEO should start from the site design phase, because it involves ensuring several technical conditions (site structure, sitemap, URL structure, indexability, canonical tag, targeted expressions, text writing).
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If the site is already done and there is no need to redo it, it is still necessary to solve the technical issues before anything else. Optimizing the content and targeting it according to the needs of the users can only be done after gathering more information about the visitors browsing your website. Who is SEO suitable for? SEO is suitable for any type of business that: has in its portfolio services or products with a relatively high number of searches on search engines. SEO is not the most suitable channel if you want to promote innovative products or services, which are not yet sought by the targeted customers you want long-term results, this channel is not suitable for getting quick results. What do you need to get started? a site an audit with recommendations a programmer to implement the recommendations basic knowledge of html knowledge of the basic rules in SEO be willing to write texts - or pay someone for all this the alternative for the above is to contact a specialized SEO company Google Ads Criterion Pros consul Budget There is no minimum or maximum limit to invest.
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