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Over the years and where it stands in the face of powerful rivals like Disney, Amazon Prime Video, and Apple TV. What makes Netflix so successful? In essence, Netflix’s success is due to the brand’s ability to evolve and the speed at which it does so. It’s this ability to pivot that has enabled its marketing strategy to change and move away from long-held beliefs such as ‘ad spending not resulting in more viewers’. Another driving success factor is its technology. Netflix's recommendation engine was created to do one key thing - drive personalization. Its goal is to ensure that subscribers get the content they want and are interested in. This requires the collection of data and the creation of tailored customer journeys for every user. That’s no small feat. Another key reason is the content. Netflix invests a huge amount of money in original content. This vision and investment have seen it create hit shows and get nominations and wins forOscars, Emmys, BAFTAs, SAGs, Golden Globes, and even Grammys. Netflix awards Netflix awards How does Netflix compare to its rivals? When it comes to content and brand authority, Netflix is hard to beat. Its cutting-edge content, commitment t Job Function Email List otlighting foreign language content such as the French hit ‘Call My Agent’, and commitment to UX have kept the platform in the driving seat—but some of its rivals are thriving too. The content on Disney is enviable even by Netflix standards. With Pixar Toy Story, Marvel Iron Man and the rest!, Lucasfilm Star Wars and Hulu Keeping Up with the Kardashians content along with its lower membership price point, Disney draws in subscribers to the tune of overmillion that’s more than Netflix. However,
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according to Nasdaq, subscriber count has become a murky metric. Instead average revenue per user ARPU can be more telling. In Q of , Netflix's monthly ARPU stood at $., while Disney's domestic ARPU was $.. Check out our case study ‘The Enduring Innovation and Magic of Disney’ for an in-depth look at that brand’s full marketing picture. Apple TV is another streaming service gaining ground with an estimatedmillion paid subscribers andmillion users that get the platform free with the purchase of an Apple device as of March .
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