Content Marketing goes through SEO
Content marketing is the vehicle for building backlinks. Getting backlinks can only become a reality if you create really good content that other websites will link to your website without a second thought. In conclusion, SEO is actually done to support Content Marketing. And the success of Content Marketing goes through SEO. Or to put it a little differently: An SEO expert needs to know about content marketing and a Content marketer needs to know about SEO.What is RankBrain and how does it affect website SEO (ie, search engine optimization)? RankBrain is a machine learning (AI) algorithm that Google uses to rank search results, and as it becomes easy to understand, website SEO goes to a new level.It also helps Google process and understand search queries. Before RankBrain, 100% of Google's algorithm was coded by human hand. Although Google engineers continue to work on the algorithm today, RankBrain does various things on its own behind the scenes. In the SEO LOB Directory community, Rankbrain was from the beginning characterized as a particularly important change in the search landscape, although there were different opinions. However, now the situation has become a bit clearer since there has been an official response from Google as to whether it is a ranking factor. But what is it doing in the background? RankBrain is here to stay RankBrain modifies the algorithm itself.
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In simple words the algorithm "experiments" with the results of the SERP's. Depending on the keyword, it will increase or decrease the domain authority, differentiate how important some backlinks are, check the freshness and length of the text, etc. It will then look at how Google users interact with the new search results. If users prefer the new algorithm result better, it remains. If not, it reverts to the old algorithm. Is Google RankBrain an experiment? The answer is that it started as an experiment but is no longer. Google asked a team of its engineers to determine the best page for a given search. They asked RankBrain for the same. And RankBrain outperformed Google's engineers by 10%. In short, RankBrain works. And it's here to stay.
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