If you are only a few places behind
A competitor for a specific keyword, you might have an opportunity to focus some new content on that keyword and overtake them. By identifying and closing keyword gaps, you can prove to search engines that you are a more authoritative source on that search term. That allows you to pull ahead of your competitors and rise above their current rankings. SEO tools can help you find keyword gaps and give you lists of keywords that work well in your industry. Determine Your Strengths and Weaknesses Even the massive brands in your industry have weak points that you can take advantage of.By determining what areas your competitors are strong in and where they lack that strength, you can find areas of opportunity for your brand. But before you start examining your competitors too closely, you first need to take a look inward. Take some time to ICTP Conference 2017 examine your own brand and where you are falling behind in your SEO strategies. Try asking employees, using customer surveys and feedback, or using SEO tools to determine where you stand in the following categories: Authority Your brand authority refers to how much trust search engine algorithms and users have in your brand.
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Building authority means bringing in more links from competitor sites and closing keyword gaps to rank for more important search terms. Content Your content needs to be high-quality, focused, and relevant to readers. Rather than looking at the number of keywords stuffed into a piece of content, search engine algorithms are much more focused on the value your content provides to readers.
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