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First, let's look at searches for badminton and tennis with comprehensive annual data from July 2022 to June 2023. Graph analysis of annual search volume for badminton and tennis When we searched for two keywords, badminton and tennis, in Hubble, both sports had similar graphs. As the summer went on, the search volume increased, but as the summer went by, a graph appeared that gradually decreased. In January, searches for badminton and tennis showed a slight increase compared to December. Comparative analysis of annual search volume and topics for badminton and tennis Topic comparison between badminton and tennis search terms The sports with the highest search volume by month continued to change, but overall, it was confirmed that badminton had a higher search volume with a total annual search volume of 2,222,220 and tennis with 2,204,410.
The average monthly search volume for badminton was also higher at 233,200 than for tennis at 202,066. What is unique about Hubble is that although badminton's annual and average monthly search volume is higher than that of tennis, the number of keywords and search volume Special Data of tennis-related topics are higher than those of badminton. Comparison of search word connectivity between badminton and tennis We have previously confirmed that badminton has a high annual search volume, but tennis topics are diverse. Let's go a little deeper and compare what search terms people who search for 'badminton' enter after that, and what search terms people who search for 'tennis' enter after that. Badminton search term connectivity comparison We checked the search paths of people searching for badminton using Hubble's Pathfinder function. Badminton-related information-type search terms People searching for badminton were found to be looking for a variety of information. If you check what information you are looking for, you will find the history of badminton, badminton skills and badminton scores, which are necessary information when playing badminton, recommendations for badminton shoes to look for when first starting badminton, and badminton racket rankings.
Badminton-related commercial and transactional search terms When checking commercial and transactional search terms, badminton-related items were the main items. Among them, in the beginning, instead of clearly entering the brand of badminton shoes, you searched for badminton shoes or badminton shoes, and then added the word cost-effectiveness or added the word brand. Furthermore, brands such as Adidas, Victor, and Yonex appeared, and Badminton Mania, a site that sells badminton equipment, was searched for for purchase. The badminton racket also had the same pattern. When I first searched, I started with badminton racket and was able to confirm that keywords containing the brand were included. Tennis search term connectivity comparison Even at first glance at Pathfinder, you can see that searches for tennis and subsequent search terms have a slightly different feel from badminton.
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