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First of all, you should be aware of where exactly you want to go. Because with email marketing, very different goals can be pursued: For example, do you want to have priority? increase traffic to your shop? increase customer loyalty ? establish an expert status ? strengthen trust in your brand ? or rather generate higher sales figures for the shop or a specific product ? When defining goals, a basic distinction can be made between two levels: on the one hand, the overarching goal of the marketing channel, and on the other hand, the direct goals of the individual campaigns or mailings.
Define exactly which specific goals you want to achieve before you start Special Data implementing them. The basis for your email marketing goals are your overarching company goals . Think about how you can best support and promote these through email marketing. A tip: A proven method for defining goals is the SMART formula , which originally comes from project management. Through them you can ensure that your goals are specific, measurable , attractive , relevant and timely . Define smart goals for your email marketing strategy Imprecise and vague goals can lead to the failure of your email marketing activity.
The SMART method helps you plan your goals and stay motivated in the long term. Define your most important KPIs So that you can actually check your goals later, you should know the relevant key figures in email marketing. In the table I have collected the most important KPIs (Key Performance Indicators) with which you can measure your email marketing activities: Email metrics for strategy development Email marketing metrics help you measure the performance of your emails and improve them sustainably. Who is your target group? Your goals are set, the sails are set! But before you get started, you should think carefully about who you want to take with you on your trip.
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