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And evening is probably not best for parents who are busy with putting their kids to bed. Why do they go on Instagram? How much time do they spend on Instagram? Who else do they follow? Do they follow accounts? ? When are they likely to actually engage with posts vs just scroll through How many times a day do they check Instagram? This information can help you to identify the best content to publish and when. . Use a third party tool There are a number of social media management platforms out there that offer more analytics than Insights, and even allow you to schedule your Instagram posts.
These include Later, Buffer, Hootsuite, and Sprout Social, among many others. Some of these tools evenwedding photo editing service have a feature that suggests posting times. . Know the algorithm In June , Instagram published an update explaining its algorithm works. It gathers together all of the recent posts shared by the people that person follows and then ranks them according to thousands of signals, including Your post content, location, video length, likes, interest metrics. You who is engaging with you and how. Their preferences and behaviors. Their past interactions with you. So if you want to show up in the Instagram Feed, recency pales in comparison to engagement.
The post says, “In Feed, the five interactions we look at most closely are how likely you are to spend a few seconds on a post, comment on it, like it, save it, and tap on the profile photo.” Which leads to the next suggestion. . Go for engagement Clearly, we can see that posting at the optimal time isn’t the biggest success factor on Instagram. It’s much more important to create the best posts. This increases your engagement signal strength over time which wins you algorithmic favor. Here are some ways to optimize for those five interactions mentioned above.
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