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Content Audit If your company has been around for a long time, you have probably produced a lot of relevant content. Recycling is not just an environmental trend - reusing content that has already been created saves you a lot of time that can be better invested in other process steps. It's worth going through the archives and saving relevant content for later content creation . During the content audit, also analyze how your website is positioned in search engine rankings . There is always a need for optimization. Enter the most important keywords for your industry into the search engine and note the rank of your page for the respective search term or keyword .
At the same time, you can identify important competitors and what type of content they offer your readership. If you use analytics, you only need to take a look at your monitoring for all relevant metrics . There you can, for example, quickly get an overview of the length of stay , bounce rate and page views and thus receive useful information about how your previous content is performing and which form of content is particularly well received by your Phone Number target group. Which channels do you already use to communicate with your potential customers? Create an overview for all communication channels. This includes social media profiles, websites and newsletter marketing. This information is important for planning your content distribution . Step 3: Define buyer personas You can only create the right content if you know who you are targeting it at.
If your company has been around for a long time, you certainly know your target group . You have demographic characteristics of your customers such as age, gender and place of residence as well as socio-economic data (education status, social status, occupation, income). You can find out more information such as personal interests or expectations of the product in an interview with your customers. Ask which websites your buyers visit and what topics they are interested in.
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