It is a huge event organized by companies

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Do you need distributors to distribute your products? Are your products available in malls and major stores? If it is available, is it in a clear place for customers? Do your customers need help purchasing the product? Where are your competitors located? Are your products available for purchase online? Does the cost of delivery affect customers' purchasing decisions? Is the delivery time fast or slow? Understanding all of these things helps you determine the best strategy for displaying your products to your target audience. The easier and simpler the process of obtaining your product, the better for you. Promotion It is all the activities necessary for the customer to know your product and convince him to buy it in order to achieve sales. Therefore, promotion is responsible for a large part of the success or failure of your project. In the past, promotion was based on traditional means such as television and radio advertisements and billboards on the roads, but this method did not guarantee that your promotional message would reach all targeted customers, so it was necessary to provide another means that would help reach customers in an integrated manner, and from here a new term appeared known as integrated marketing communications.

Marketing communications consist of a set of tools, known as the promotional mix, which the company chooses as appropriate in order to promote its products in the market in order to reach a specific goal. This promotional mix can consist of 5 elements: Advertisements -Advertising Public Nigeria Email List Relations Sales promotion Personal Selling Direct Selling Advertisements in the electronic marketing mix Advertisements in the electronic marketing mix Advertisements -Advertising Advertisements are one of the most famous and oldest methods of marketing, as they depend on introducing people to your product or service in exchange for paying a certain amount of money. This is done by studying the target audience and knowing their whereabouts, then publishing advertisements in these places. Examples of this: advertisements in newspapers, television, radio, and advertisements on the Internet, and to make an advertisement. To be successful, you must pay attention to several factors, including: Who is the target audience? What is the purpose of advertising? What is the advertising budget? What are the places to publish the advertisement? What is the advertising implementation strategy? What are the results of the ad? Public Relations If the goal of advertising is to promote your product, then the goal of public relations is to build trust and credibility among people, through influencers or individuals and institutions linked directly or indirectly to your company, with the aim of supporting you in spreading awareness of your product or services to their audience.



There are several types of public relations: Corporate Identity: such as business cards, employee uniforms, and the company’s website. Sponsorship: such as sponsoring events and activities that attract a large number of audiences with the aim of promoting the company and the brand. Promotional Events: It is a huge event organized by companies and contains many activities and events. Companies can distribute gifts or make discounts in order to make the event a success and attract a lot of attention to it. Word of mouth marketing: one of the most famous forms of advertising, as it depends on transmitting opinions among people about the product and recommending it to each other. Sales promotion It is a form of advertising based on encouraging customers to purchase through discounts and offers, with the aim of increasing sales, but for a limited time. Forms of sales presentations: