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Primarily technical optimization , A properly designed store has a quick loading time, is responsive and friendly to users and indexing robots. Friendly URLs in PrestaShop Friendly URLs that support PrestaShop positioning are those that do not contain unnecessary characters. They should be short and refer to what is on a specific subpage . Go to the Preferences tab in the side menu, then SEO & URLs. From the list of subpages, select the one you want to edit and then manage the URL structure as you wish.
If you are editing an existing subpage, make sure to redirect it to a new address so as not to lose internal linking and avoid a 404 error. Meta Title Meta Title is a tag with the name of the subpage that may be visible in search results. It also displays directly in your browser's Email Data bookmark list. It is worth including a key phrase in the title. The maximum length of the Meta Title is 600 px (approximately 55 characters with spaces). Meta tags in Prestashop Meta description Meta description is a tag that describes a URL . Content may appear in search results, but Google often automatically replaces it to better match the user's query.
The maximum length of description is 920 px (approximately 150 characters with spaces). It is worth adding keywords and CTAs encouraging people to visit the website in the content. Meta tags example You can test meta data in simulators to see how it will be displayed. Access to such functions is provided by tools such as: Mangools.com TechnocalSEO.com RankTracker.com Read more: How to write an effective meta description? Page speed Website loading speed is a very important aspect of SEO. Google's algorithm is reluctant to rank sites that take too long to load in high positions . When implementing SEO for PrestaShop, make sure to shorten the loading time of all subpages as much as possible.
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