What is marketing automation used for

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Marketing automation implementations in companies are usually caused by the desire to increase the effectiveness of marketing activities. Here are some common uses for this area of marketing: lead nurturing , i.e. educating and preparing leads to make a conscious purchase; analysis of data collected while tracking user behavior on the website and other channels; personalization of communication.

Which includes, among others: individual recommendations on the website, messages containing promotional information sent via e-mail; personalizing website content; dynamic product recommendations; remarketing , i.e. an attempt to Romania Phone Number reach again (e.g. Facebook Ads) with an offer to a customer who has already visited our website but has not decided to make a purchase. While the basic .





Concept of marketing automation is not difficult to understand, those without a clearly defined need may have difficulty seeing the benefits that a well-implemented marketing automation system currently provides. What are the benefits of implementing marketing automation? It is impossible to list all the potential possibilities that may translate into benefits, but here are some of the main advantages.