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Reading time: minutes google positioning Google has become one of the most important, if not the most important, channels for promoting a business online. Long gone are the days of cold calls and generic email campaigns. Nowadays, if you want to obtain concrete and lasting results, Google positioning plays a fundamental role, because it is potential customers who carry out the majority of purchasing searches independently. Being found is vital to the survival of a business, then, but how? During this article we will see how to make the most of the potential of the most use search engine in.
The world and what the basic rules are for being found by online prospects: . Creation of the company wedding photo editing service website . Definition of buyer personas . Writing content for the site . Continuous optimization, modification and revision . Use of social channels . optional) Sponsore Ads Why does Google positioning have more weight than traditional marketing? Traditional outbound B B marketing techniques no longer produce the results they did a few years ago. Advertising both online and offline, commercial calls from call centers, telemarketing offices, from the salespeople themselves and email campaigns base on the purchase of contact lists no longer work.
The reason? The habits of prospects have change: while previously they were completely dependent on salespeople to find out about the latest industry news, today they carry out online searches in complete autonomy and can choose to avoid unwante adverts on the internet, block phone calls and filter e-mail messages from unknown senders. Find out how to find new customers by downloading our FREE eBook However, returning to online searches, potential customers in this case carry out an activity because they nee information, to solve a problem, to clarify a doubt.
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