5 mistakes in SMM that hurt the business

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The company’s social media pages are the face and voice of the brand on the Internet. This is the only online platform where a person can ask a direct question to a representative of the company and, without receiving the expected answer, one message to destroy the brand’s reputation. Social networks for business should be useful and productive and solve several tasks at once:

    formation of a loyal attitude of the target audience to the company and its products;
    development of negativity and encouragement of positive commentators;
    perfection of goods or services shopify website design  through feedback;
    informing the audience about the current activities of the company, stimulating sales.

If achieving these goals causes some difficulty, it is possible that you have made one of the following mistakes.


Erronse No. 1. False subscribers

Social networks are a mirror of business, its “avatar” on the Internet. This imposes additional obligations on SMM-specialists who publish posts on behalf of the company: what entries they post, forms the image of the company in the eyes of customers. Therefore, it is strongly recommended not to lie to your subscribers and not to give wishful thinking. No one likes to be lying. Your subscribers don’t deserve that. The voil of lies is very easy to feel the audience. Once upon a time, you can forever lose trust in the brand and business from the audience.

The dismantance of subscribers is different: inappropriate information about prizes for participation in competitions, theft of content or manipulation of indicators.


Mistake No. 2. Offensive and Conflict Behavior

Follow the manner of communication in social networks. Remember that the main property of the Internet – anonymity – does not exist for you. Here is for subscribers it. Be prepared for provocations. But never let yourself “take” on them. Remember that the printed text is read by people with the intonation that they themselves choose. This means that you need to be more careful with irony, sarcasm and humor. It is clear that a little humor will never hurt, even in business communications. But it is better to avoid slipive topics and not to incest.