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As a result, it garnered a large number of active participants. 2. Levi's: How do you show up? As a long-time supporter of the LBGT+ community and an advocate for gay rights, Levi’s is actively involved in Pride Month and its 2023 campaign is no exception. The global denim giant champions the vital importance of authentic self-expression, employing a dazzling mix of high-quality video editing and documentary style for its "How Do You Show Up?" campaign.
Photographer Liam Woods follows six people from around the world, capturing benin number dataset a series of powerful messages from people who have something to say. While each has a completely different outlook on life, they are all bound by a sense of boldness, bravery, and authentic self-expression. This message clearly aligns with Levi’s core brand values. Not only did the brand create a dazzling video, it also created a beautiful landing page with powerful profiles of each video participant to further amplify its message.
This cohesive and absolutely authentic campaign has garnered significant investment and is hailed by many as one of the best Pride marketing campaigns of 2023. Read: 4 Great Examples of User Generated Content (UGC) 3. LEGO: Everybody’s, LEGO is making a splash with its first-ever Pride campaign in 2021 with the theme ‘Everyone’s Awesome’. LEGO characters use different colors to reflect tolerance, inclusion and support for the LGBT+ community.
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