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Expensive products are considered exclusive and intended for a small audience. With a higher price, we will reach consumers who care about luxury, a highend product. Cheaper products are a good option for customers looking for economical solutions and wanting to allocate a smaller budget for a given purpose. People who want to buy a good product at a low price. . Origin of the product If a given country is positively associated with a specific product category, there is nothing stopping us from using it in our positioning strategy.
Examples include Swiss watches, French cheese, and Polish sausage. Referring to a country that is famous for reliable solutions in a given field creates positive associations and makes it easier to gain the customer's attention and trust. . Selection of a specific category photo retouching of buyers We can position products taking into account their specific category of buyers. A perfect example here is Karmi, a beer created with women in mind we have many options.
The product may be dedicated to people of a specific age, with specific interests, those who value good style, athletes, musicians, etc. . Brand attributes Another way of positioning the brand is through outstanding features, functional benefits, and advantages that competitors' products do not have. Examples of brand positioning using attributes include a toothpaste that brings relief to people struggling with tooth sensitivity, a brand that cares about the natural environment, a phone with a longlasting battery, etc.
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