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Learn about: The contents of the business identity necessary for the success of your company coca cola1 1 What does visual identity include? Visual identity includes everything that is visible and tangible in the visual reality of the brand, such as logo design, fonts, colors, and any other symbols, such as the website, social networking sites, leaflets, brochures, display ads, brochures, business cards, banners, advertising flyers, roll-ups, correspondence paper, and uniforms for employees. And everything you use to communicate your brand message. All of this aims to unify the design of company files and elements so that they have the same visual appearance and unified design. Perhaps one of the most important reasons for the importance of having a visual identity is the emphasis on how to build a commercial identity, in which the visual identity is the practical and tangible applied aspect.
We must take into account the above information about the pricing of designing a commercial identity according to the packages from Saudi companies. Visual identity elements Drawings and pictures . Typography and prints. Colors used. Photographer. Logo consistency with tangible physical assets. Designing logos and business identities Determining the price for designing a commercial identity must take into account the importance of designing logos and Estonia Email List commercial identities. The beginning begins with designing logos, then it is completed with designing the entire commercial identity. Logos design A logo is a drawing and design of a company, institution, service or product, to achieve communication, marketing and distinction for the company, its services and products in a way that summarizes the company’s value, goals and vision. A professional logo has specific specifications, including simplicity, coherence, creativity, uniqueness, value and distinction. It is also an important element in pricing the design of a commercial identity for a company or product. Steps to design logos: 1- Preparation and preparation Preparation is carried out by the team of the company designing the logo, by sitting with the client and taking all the information about the logo, its perception, and what is the purpose and value of the product or service provided. Find out if there is a previous logo and the client wants to modify or change it and what are the reasons that led to that, and reach the basic lines of the professional logo.
Presentation of ideas After taking all the details and information from the client, ideas are inspired by the designer by collecting more information about the company and trying to link all of that to the goal, value, and type of activity. 3- Implementation The implementation phase goes through several stages: – Initial drawings It is created from ideas inspired by previous information using drawing sketches or graphic design software. – Flexibility of the logo to modify the size Make sure that the logo is adjustable in size by enlarging or reducing, so that it fits with all models of commercial identity. -Choose appropriate colors It is one of the most important considerations taken in creating a professional logo. Some clients specify their own colors, and here you must clarify the vision if it does not suit the logo and the company’s activity. Some clients leave the designer the freedom to choose the appropriate colors. – Test the logo on a dark background The logo must be tested on a light or dark background so that this does not affect the visual identity requirements in the future.
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