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These can be written in different ways, which can make it difficult for analytical tools to aggregate the data. established naming convention. Here is a partial list of channel categories and how the utm_medium parameter is written: Social media: social, social network, social media, sm Email: Email paid campaigns (cost per click): cpc, ppc, paidsearch, cpa Display advertising Series (Banner): Impressions, CPM, Banner Affiliate Links (B2B Partners): Affiliates, Partners utm_source As you might suspect, the utm_source parameter is used to track the ultimate source of web traffic.
It should be used in conjunction with utm_medium to give you deutschland phone number a better understanding of where your website traffic is coming from. The utm_source parameter identifies which website sent your traffic. Continuing with our real-world example, it tells you where trains, cars, and planes come from. For example, your paid ad campaigns will all use the same utm_medium tag, but the utm_source tag will change depending on the website involved: term parameter identifies the search term or keyword .
This provides you with detailed information about your marketing campaign. You can also group messages based on their role, such as using the buyer role as the utm_term tag. utm_content The utm_content tag identifies clickable content or elements that drive traffic to your site. For example, if you send an email with a link in the email signature and another link on the button, you can use both "signature" and "button" as utm_content tags. Of course, the content you send traffic to should not be added as a utm_content tag. These tags can also be used for A/B testing.
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