Google Analytics and Search Console are great tools to do this

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You can also have multiple goals to target. Use the SMART technique to simplify it. Here’s a brief explanation of the SMART technique. Specific: Your goal must be clear and specific. For instance, you may want to rank on the first page of the search results page. Measurable: Your goals must be measurable otherwise you cannot track them. For instance, you may want to rank for at least 2 keywords on the first page of the search results within 12 months.
  
Achievable: Your goals must be realistic. Consider resources available to you and potential constraints. Relevant: Your goals must align with your overall business vision. Time-bound: Set a target date or deadline for real estate agent email list your goals. This helps you prioritize your tasks. It is critical to get this right as your SEO strategy for real estate starts here. 2. Optimize your Website Before creating content, you want to erect a solid foundation to support it. That is critical when implementing the best SEO for real estate website. Start with a technical audit by considering the following elements. Site speed. Mobile Compatibility. Security – SSL Certification. Sitemaps. If you’re reading this, there’s a high chance that you’re doing so on a mobile device. So, pay attention to Mobile Compatibility. There are other elements to consider, but you can start with those listed for now. And the best part? They are free.



Keyword Research Keyword research lets you identify the search terms of potential home buyers and property investors. It is a critical part of your strategy that aligns your content to the needs of your audience. The goal is to find keywords that are not too competitive but have high enough search volumes. For instance, ‘properties in Singapore’ are likely to be competitive. Make it more specific using long-tail keywords like ‘commercial properties in woodlands, Singapore.’ Here are the general steps for conducting keyword research. Brainstorm industry-relevant keywords. Expand your keywords with specific terms, like location or property type. Find related keywords. Analyze Search Potential. Understand The Search Intent. Collect the Data. Once you have settled on relevant keywords, you can prepare for content creation. Here are some free tools to jumpstart your keyword research process – Google Keyword Planner, Keyword Generator, and Ahrefs Webmaster Tools.