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Tracking and alerting are critical With over $10 million in advertising spend, there’s a lot of information to track, and sometimes, it’s impossible to keep track of it all manually. I'm not afraid to admit that we made our fair share of mistakes and tracking outages. But we've turned every mistake into a lesson so we can be better prepared for the future. Here are some examples of systems we have implemented.
Create custom alerts for new trends or patterns in Google Analytics. Custom B2B Email List Google Ads Alerts Build automated rules in Google Ads to trigger emails when specific conditions occur. Generate automated reports and dashboards so your key metrics are always visible. (Pro tip: WordStream offers personalized, easy-to-use, cross-platform success reporting.) Define a cadence and accountability for reviewing reports to discuss and highlight noteworthy new trends.
Make your channels work together Now, I’ve talked a lot about how to make your channels work smarter, but what I haven’t talked about is how to make your paid channels work together. At WordStream, Google and Facebook ads are the core of our paid channel stack. We find that not only do these channels help balance our spend on quantity and quality, but we continually leverage insights from one into the other.
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