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So far we've talked about the how and the who, but what exactly do you want your potential customers to see?The creativity that you choose for your ad must first of all be consistent with the set objective but also - and above all - with your audience .If you want to talk to someone who doesn't know your brand , you will first have to introduce yourself , make them understand who you are and how you can respond to their wishes .For example, if I am referring to an audience of women under 25 I will choose different images or copy (ad text) than those I would use for an audience of men over 50. Do you understand what I mean?Before publishing your advert, check that the image or video stands out in the news section and that the language you use is appropriate for the chosen audience.Udemy Facebook Instagram Ad ExampleHere is an example of a successful ad.
Having already visited the Udemy site, we are part of a warm Special Data audience. Inside a conversion funnel, we find ourselves in the next step to brand awareness. It is no coincidence that the proposed Call To Action focuses on conversion ( receive the offer ).The image is simple, but designed to capture our attention as we scroll through our Instagram feed. In short, objective, audience and creativity are perfectly coherent .Want more ideas? Facebook itself helps you find inspiration hereThe importance of naming: what do we call it?The complete book of namesNo, we are not asking you to open the book of names to choose the one that sounds best with your surname (although we admit it would be fun)When we talk about " naming " in Facebook Advertising, we are talking about giving an identity to your campaign, your ad group or your ad. Calling it “campaign 1” or “April campaign” may seem like the easiest choice but it won't make your job easier.
Explaining better: if you carry out 3 traffic campaigns in the year 2020 naming them by number (campaign 1, campaign 2 and campaign 3) you will then be forced to open each campaign every time you analyze the results, just to understand which advert or creativity traits. The same goes for the ad set or ad name.If you are confused now, don't worry. At Neting we are used to always finding a solution for every problem.Here is a practical example:Campaign name: Conversioni_Purchase (identifies the objective)Ad set name: PubblicoFreddo_18-35 (identifies the type of audience)Ad name: Video_15sec (identifies the type of creativity)If you have multiple campaigns active at the same time because you have created a funnel marketing strategy , this step will be fundamental for quickly distinguishing the campaigns that concern one phase or the other.
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