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Opportunity groups in the consumer market three no groups Anticonsumerist intellectual beauty and poor happiness Splitlevel costeffectiveness and multifunctional replacement In recent years, the main theme of marketing has been price reduction. Actively reducing prices or insisting on low prices and making rapid progress Heytea, Hema, Pinduoduo, Salia, various snack discount stores, etc. Those who are late to cut prices are rushing to keep up for fear of losing share Taobao, , Sam's, etc. In the segmented industry, and coffees have killed many specialty coffee shops, and dictionary pens have swept away established players.
However, there are also different notes popping up in the main theme there are some prod Armenia WhatsApp Number ucts that do not look cheap, but are also sought after because of their costeffectiveness. The reason is the subjective perception of cheapness , and this perception comes from the user's mental account shifting The first example is Hema's Premier Black Label store, which specializes in highend products Coles hour stonebaked bread from Australia, Sugarfina candy made with the same style as Hollywood stars, fresh Dalian sea urchins that are open and ready to eat, and newly debuted cats.
Sanwang Durian Melaleuca etc. It's very interesting. Their slogan is noble but not expensive . What does inexpensive mean? Of course it is more expensive than ordinary supermarkets. But Hema has recreated the reference system of costeffectiveness baked bread, compared with highpriced desserts from niche bakeries in Shanghai imported seafood, compared with fresh dishes in Japanese restaurants... In this way, after having the ability to consume This is the first type of splitlevel costeffectiveness it turns out that they are not of the same type, but the costeffectiveness can be compared at a certain value point.
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